Consumer Demand For Personalized Content Reaches All Time High

by Giselle Abramovich (Senior & Strategic Editor - CMO.com | February 8, 2018)

Attention has become a precious commodity in the digital age. But how’s this for a brand wakeup call? Consumers in the United States spend about the same amount of time sleeping each day—an average 7.8 hours—as they do engaging with digital content.

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