Adobe CEO: People Buy Experiences, Not Products

by Giselle Abramovich . Senior & Strategic Editor . CMO.com March 27, 2018 -

Do you remember the last vacation you took? Shantanu Narayen, Adobe’s CEO, does, and he shared that experience—a trip to New York City—on stage this morning at Adobe Summit 2018.

“We saw Hamilton, via StubHub, and visited a number of sites,” he told the 13,000 attendees in Las Vegas for the conference. “It was 48 hours, and when I think about that experience, it still brings a smile to my face.”

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