12 "Millennial-Minded" Trends for 2018

by Amanda Slavin (CEO & Founder - CatalystCreativ | Feb 6, 2018)

No doubt by now, marketers understand the importance of the Millennial generation, made up of nearly 80 million people born in the United States between 1980 and 2000.

But from where I sit, Millennials are less a demographic and more a psychographic. More generations are acting “Millennial” by leveraging digital tools to interact and engage with the world. They’re asking more from brands regarding how they treat their employees and their customers. They’re caring about how corporations impact the world.

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